LAUREN NAPIER CONSULTING

Expert Solutions for Property Management Companies, Start Ups, & Self Managing Owners

  • With 15 years of hospitality and STR property management experience, including leadership roles ranging from major restaurant chains to corporations to start-ups, I offer expert consultation services tailored for Short-Term Rental (STR) companies and individual vacation rental property owners. As an avid traveler and industry professional, I know what captures guests’ attention through effective advertising, photography, pricing strategy, and listing content to create memorable experiences that lead to excellent reviews and repeat bookings.

    My expertise spans market analysis, property optimization, revenue management, vendor management, and more—all aimed at maximizing occupancy and profitability. I can guide clients through the onboarding process, from property setup and design to staging, ensuring top-notch guest experiences that attract positive reviews. I specialize in listing optimization across platforms, including SEO and content creation, and offer PMS project transitions, guest communication training, and operations streamlining. Only advertising on one or two websites? I am an OTA expert and can lead the way to getting your property seen on multiple high traffic websites. 

    I also bring 20+ years of professional experience behind the lens with a BA in Photography, providing listing photo shoots (both MLS style and interior design aesthetics), retouches, and edits. Based in Nashville, TN, I am available to travel for property photoshoots, inspections, new property onboarding, and more.

    My goal is to help STR companies and homeowners elevate their portfolios, increase revenue, and ensure a seamless guest experience through better operational practices and exceptional listings.

    Ready to take your business to the next level? Let’s set up a complimentary consultation!

CONTACT

Email: LaurenNapierConsulting@gmail.com

Phone: 615-829-0534

SERVICES

Self Managing Owner Coaching

Self-managed vacation rental hosts: if you’re planning to invest in a short-term rental property and plan to handle management on your own but need guidance on how to get started, I’m here to help! I can provide a proforma with revenue analysis and comps to assist with your pricing strategy, create a beautiful listing (copy writing, captivating title, photo editing and order, stand out amenities), get it set up on multiple OTAs (up to 4), train you on how to manage them, and provide ongoing support and tips.

Listing Optimization

Maximize your property’s appeal and visibility with expert listing optimization services. I provide professional copywriting, recommending/scheduling high level photography with in-house editors (can optimize existing photography), and data-driven enhancements to your property descriptions to attract more bookings and higher rates.

OTA Expansion

Expand your reach and increase revenue by getting your properties listed on more online travel agencies (OTAs). Managing the entire process from account setup to listing creation and optimization, I’ll ensure your listings are well-represented across multiple platforms (AirBNB, VRBO, Expedia, Booking.com, and more!). Get your property shown on more websites to increase booking traffic and visibility.

PMS Recommendations and Setup

Choose the best Property Management System (PMS) for your needs with our tailored recommendations. I can handle the setup, integration, and training, ensuring a smooth transition and efficient management of your properties. With a tech background and extensive experience using Google Suite, Guesty, Track, Fantastic Stay, Owner Res, Escapia, and various channel connection partners like NextPax and Rentals United, I am well-equipped to lead transitions between PMS systems. I can also provide training on PMS systems, streamline PMS system processes, and more.

Revenue Forecasting, Projections, Management

Stay ahead of the market with comprehensive revenue forecasting and projections. I analyze historical data, market trends, and booking patterns to provide accurate financial forecasts and strategic insights to maximize your revenue. Optimize your pricing strategy with expert revenue management services. Use advanced tools and market analysis to adjust rates dynamically, ensuring you achieve the best possible occupancy and revenue.

Company-Wide Organization

Empower your team with our customized training programs and processes. I provide in-depth training on all aspects of property management, from customer service to technical skills, ensuring your staff operates at peak efficiency. Streamline your operations with company-wide organization services. I evaluate your current processes and implement efficient workflows and systems to enhance productivity and coordination across your team. Lost in a sea of documents and sheets needing formatting and a complete overhaul? I can put together master documents and organize Google Drive folders, taking away the tedious and time consuming hassle of organization.

New Product Creation and Implementation

Innovate and stay competitive with our new product creation and implementation services. Assistance in the development and rollout of new offerings, from concept to launch, ensuring they meet market demands and enhance your property portfolio. Looking to hire in house vendors to reduce overhead on paying cleaning companies? It can seem overwhelming at first, but I’ve successfully created both in-house vendor staff with budgets as well as additional rental product packages (full property management, promotion only management, on site property management only, etc.)

Vendor Vetting and Management

Ensure you work with the best vendors through our rigorous vetting and management process. Assistance handling vendor selection, contract negotiations, and performance monitoring to guarantee high-quality services and value.

Project Management

Keep your projects on track and within budget with our project management services. I provide end-to-end management, from planning to execution, ensuring timely delivery and successful outcomes. Recommendation of organizational tools for you and your team. 

Portfolio Assessment

Gain valuable insights into your property portfolio with our comprehensive assessments. Performance evaluation, SEO wellness checks, comp sets, identifying opportunities for improvement, and provide strategic recommendations to enhance profitability and growth.

Invoicing Procedures 

Having trouble keeping up with invoices? I can assist by implementing reliable systems, whether for a one-time setup or ongoing support, to ensure your vendors and owners receive timely invoicing.

Team Member Onboarding

Streamline your onboarding process with expert guidance. Comprehensive onboarding procedures, ensuring new team members are quickly and effectively integrated into your operations. Looking to fill a gap and create a new role or add talent to your team? Let’s figure out a salary budget, role expectations, advertising on job boards, etc.

Photography, Editing, Social Media

I’m available to shoot listing photos locally in Nashville, TN or to travel to you! I’m also happy to edit your existing listing photos on professional software to ensure they look their absolute best. I offer a comprehensive analysis of your existing social media, focusing on demographics and location, and can assist with post scheduling and content creation. Let’s identify your brand identity and leverage it effectively: what sets your properties apart? Are you highlighting the location or the home itself? What is your unique angle? We’ll determine the best platforms for organic or paid reach and ensure your content is cohesive and engaging. Whether you have an existing social media team member or are starting from scratch, we can develop these strategies together.

PHOTOGRAPHY PORTFOLIO

About

Originally from New York, I’ve been living in Nashville for nearly 20 years with my husband and our son. I’m passionate about the vacation rental industry, travel, music, sports, fantasy football, photography, and the oxford comma.

Copyright 2024 Lauren Napier Consulting